Atari and Pat Sajak Announce Interactive Publishing Partnership

11 August 2006

Atari, Inc. (Nasdaq: ATAR), one of the world's most recognized brands and leading third-party video game publishers, today announced a publishing partnership with Pat Sajak Games for the upcoming retail release of Pat Sajak's Lucky Letters. Based on one of the most popular online games, Pat Sajak's Lucky Letters combines the excitement of a game show with the challenge of a word puzzle. Pat Sajak's Lucky Letters is the first in an all-new series of games from Pat and his team of game experts. Pat Sajak's Lucky Letters will be released for the Windows platform for the 2006 holiday season and will include enhanced features not available in the online version.

"I'm thrilled that Pat Sajak Games has joined forces with Atari, the first name in interactive gaming, to bring fun, exciting, quality gameplay to fans everywhere," said Pat Sajak. "As someone whose name is closely associated with entertaining games, it was important for me to partner with a company with the same kind of brand appeal, and Atari fits the bill perfectly."

"Pat Sajak is a household name and one of America's most beloved game show hosts," said Nique Fajors, Vice President of Sales and Marketing, Atari, Inc. "Pat also knows how to create fun and accessible gaming entertainment, and Pat Sajak's Lucky Letters is an example of this. It is an easy-to-use yet challenging-to-master pastime for those who have always wanted to be a contestant on a game show. All audiences will quickly become hooked on this clever, fast-paced word game."

Pat Sajak's Lucky Letters features three different word game variations: Lucky Letters (individual play for points), Lucky 10 (fast-paced individual- play variation), Lucky Players (for two or more players). All three Pat Sajak's Lucky Letters variations feature Pat's voice as he hosts and offers fun comments on the games. With more than 30,000 different clues and answers, fun, fast-paced lightning rounds, and virtual TV game show sets, players will be entertained for hours.

For more information, screens and trailers visit http://www.atari.com.

About Pat Sajak Games

Culver City, California-based Pat Sajak Games is a game development company owned by popular game show host Pat Sajak and partners. Pat Sajak Games develops games for a multitude of platforms under the "Pat Sajak" brand. Some of the Pat Sajak Games titles include, "Pat Sajak's Lucky Letters," "Pat Sajak's Trivia Gems," "Pat Sajak's Code Letters" and "Pat Sajak's Blackjack Bowling." Pat Sajak Games also develops game and puzzle content for books and magazines including the nationally distributed "Pat Sajak's Get-A-Letter Crosswords" and "Pat Sajak's Get-A-Letter Variety Puzzles." For more information, visit http://www.PatSajakGames.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France- based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

All other trademarks are the property of their respective owners.

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All trademarks and copyrighted information contained herein are the property of their respective owners.

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Atari and Pat Sajak Announce Interactive Publishing Partnership

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