Milwaukee's Best Light announced today it will host the World Series of Poker (WSOP) Main Event's first "Bubble" playoff, a single-table poker event for the final nine players eliminated "out of the money" in this year's Main Event.
On Saturday, Aug. 5, at 1:30 p.m., these nine players will be given a second chance at a payday, this time in the form of a seat at the 2007 WSOP Main Event, valued at $10,000, and a year's supply of Milwaukee's Best Light beer.
"We recognize how hard it is to finish 'in the money' at the Main Event," said Chad Dern, brand manager, Milwaukee's Best Light. "To us, players who fell just short are still champions, and we'd like to give them another shot by letting them play in the Milwaukee's Best Light Bubble Playoff for a seat at next year's event."
Milwaukee's Best Light, which recently became the presenting sponsor of the World Series of Poker, expects the Bubble Playoff to become a yearly event.
"Milwaukee's Best Light is not only a great brand partner, but they also have a tremendous understanding of today's poker player," said Ty Stewart, director of sponsorship and licensing at the World Series of Poker. "Through the Bubble Playoff, Milwaukee's Best Light is having a positive impact on both the players and the tournament."
The "Bubble" players will be determined Friday evening, when the field is expected to be pared down to its final 10 percent.
About Miller Brewing Company
As one of America's oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew 'confoundedly good beers' with 'uncompromising quality.' Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18% of the U.S. beer market. Miller's flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in 1975. The company also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process Miller introduced in 1985. Miller's oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster's, and brews regional craft beers Leinenkugel's and Henry Weinhard's. Near- premium beers include Milwaukee's Best Light, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol brew. Miller is a wholly owned subsidiary of SABMiller plc, the world's second largest brewer. For more information, visit http://www.MillerBrewing.com .
About Harrah's Entertainment
Harrah's Entertainment, Inc. (NYSE: HET) is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada, 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
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