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CryptoLogic Inc. (TSX: CRY)(NASDAQ: CRYP)(LSE: CRP), a leading software developer to the global Internet gaming market, announced today that its award-winning poker software will launch the first Playboy-branded Internet poker site, targeting markets around the world, excluding the United States.
Under an exclusive three-year licensing contract between CryptoLogic's wholly-owned subsidiary, WagerLogic Limited, and Oceania Caribe Licensing N.V., CryptoLogic will be the sole software product used for the Playboy Internet poker site. The companies already have a similar exclusive arrangement announced on May 10 to launch a new Playboy casino site. The agreement comprises a complete turnkey solution including customer support services, e-cash management and marketing support.
"Whether it's on TV, in print or online, Playboy is one of the world's premier entertainment brands, and CryptoLogic's poker software can take it to new people and new places," said Lewis Rose, CryptoLogic's President and CEO. "Playboy will soon join other blue-chip companies that use both our casino and poker products to bring more innovative entertainment concepts to gamers around the world."
The new agreement provides Playboy with one of the Internet's most extensive online poker offerings - and participation in one of the top five revenue-generating Internet poker networks - powered by CryptoLogic-developed software.
The poker site will use a similar marketing model to the casino site by offering unique "money can't buy" promotions for players, Playboy merchandise, invitations to Playboy-hosted events and trips to the legendary Playboy Mansion. Reflecting CryptoLogic's global diversification strategy, Playboy plans to market its Internet gaming sites in markets around the world, excluding the United States. These sites will receive prominent placement in Playboy's international print, online and media outlets. Playboy operates an extensive international business, with 21 localized international editions of Playboy magazine, wireless content available in over 30 countries and 25,000 retail outlets carrying Playboy-branded products around the world.
"In CryptoLogic, Playboy has found an innovative and proven partner who can help us capitalize on the growth and excitement of online poker," said Playboy's Chairman and CEO Christie Hefner. "With CryptoLogic's technical and industry strength and Playboy's global brand reach, our goal is to deliver an exceptional Playboy-gaming destination for online players."
"We're eager to expand our relationship with the addition of a Playboy poker site," said A.J. Slivinski, WagerLogic's Managing Director. "This agreement reinforces the value our products and expertise can provide to the world's top gaming and entertainment brands."
About CryptoLogic® (www.cryptologic.com)
Focused on integrity and innovation, CryptoLogic Inc. is a world-leading, blue-chip public developer and supplier of Internet gaming software. Its leadership in regulatory compliance makes it one of the very few companies with gaming software that is certified to strict standards similar to land-based gaming. CryptoLogic's common shares trade on the Toronto Stock Exchange (symbol: CRY), on the NASDAQ Global Select Market (symbol: CRYP), and on the Main Market of the London Stock Exchange (symbol: CRP).
WagerLogic Limited, a wholly-owned subsidiary of CryptoLogic, is responsible for the licensing of its gaming software and services to customers worldwide. For information on WagerLogic®, visit www.wagerlogic.com.
About Playboy (www.playboyenterprises.com)
Playboy Enterprises, Inc. (NYSE: PLA, PLA.A) is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming globally via DVD and a network of websites including Playboy.com, a leading men's lifestyle and entertainment website; and licenses the Playboy and Spice trademarks internationally for a range of consumer products and services.
About Oceania Caribe
Oceania Caribe Licensing N.V. is a private operator in the Netherlands Antilles with the exclusive rights to the Playboy brand for use in its Internet gaming business.
CRYPTOLOGIC FORWARD LOOKING STATEMENT DISCLAIMER:
Statements in this press release which are not historical are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, risks associated with the Company's financial condition and prospects, legal risks associated with Internet gaming and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on licensees and key licensees, risks relating to international operations, risks associated with competition and other risks detailed in the Company's filings with securities regulatory authorities. These risks may cause results to differ materially from those projected in the forward-looking statements.
Contacts: CryptoLogic Nancy Chan-Palmateer Director of Communications (416) 545-1455
Argyle Rowland Karen Passmore (416) 968-7311 ext. 228 (N. America media) kpassmore@argylerowland.com
Argyle Rowland Dan Tisch (416) 968-7311 ext. 223 (N. America media) dtisch@argylerowland.com
Capital MS&L Nick Bastin 44-20-7255-5117 (UK Media) nick.bastin@capitalmsl.com
Capital MS&L Daniela Fleischmann 44-20-7255-5117 (UK Media) daniela.fleischmann@capitalmsl.com
SOURCE: CryptoLogic Inc.
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