(PRWEB) July 21, 2006 -- Way back in 1997, when most of us were probably inclined to raise an eyebrow at the prospect of gambling online, The Peak Entertainment Group took a bold step into uncharted territory and launched its first online casino, The Sands of the Caribbean. It was one of the first casinos licensed by Cryptologic, who at the time barely left the garage where they started building their casino games. Eight years on, and the Peak Group has grown into one of the most recognized and respected online gambling operators, servicing in excess of 400,000 customers world-wide, and having processed more that $4 billion in transactions without a single security breach.
Very shortly after the launch of its first casino, the group launched a second, Omni Casino. As with its older sister site, Omni has won many of the most sought after industry awards, including "Best Online Casino" from the Gambling Online Magazine Reader's Poll for a number of years. The group now operates three online casinos, and two poker rooms. Sun Poker is the flagship poker brand, and offers some of the largest guaranteed tournaments online. Sun Poker is part of the Cryptologic network, and is endorsed by Kenna James, a new poker sensation.
Independent Gambling Portal, Online Gambling Insider, certifies online casinos, sports betting sites and poker rooms. Certified operators go through rigorous testing to receive certification. Qualifying criteria include the corporate and financial backing of the operator, quality of customer service, game fairness (including player terms and conditions), games portfolio, financial processing and licensing. The most important factor taken into account when awarding a certificate is the player experience. Online Gambling Insider staff test each casino by becoming real players, and over a period of time, every aspect of the casino or poker room's operation is experienced first hand.
"Having dealt with this group for a number of years, their most impressive attribute is the consistency in their quality of service" said Ryan D, founder and editor of Online Gambling Insider. "If one considers that they were pioneers in this industry, awarding our certificate should be a formality". However, none withstanding the history of the operator, Ryan insist that each certified casino is taken through the whole testing process. "In order to ensure the credibility of our certification process, we need to work on facts." This involves thorough testing of the gambling operator. "We become real players, as we want to go through what a real player would experience. We deposit between $200 and $500, claim bonuses, and play a minimum of three games until the wager through requirement is met," said Ryan, who also happens to be a regular player at Sun Poker.
"One of the most important aspects is customer service, be it over the phone, or via E-mail and live chat. We test the knowledge of customer service reps through a variety of questions" Ryan continues. "With eight years experience, it comes as little surprise that queries are dealt with swiftly and professionally".
The Peak Entertainment Group differentiates itself in many ways, not least the fact that they pioneered the concept of a fully integrated rewards program. Players that sign up at one of their gambling sites become members of the Peak Rewards program, where they will earn loyalty points. Should a player frequent more than one of their sites, their loyalty points are pooled. The points can be redeemed for great prizes like vacations, electronics and much much more. "The Peak Rewards program set the tone in the industry for what an integrated rewards program should offer, and is still by far one of the best programs in the industry, says Ryan. "If you decide to move on, you have the option of signing up at an alternative casino or poker room, and keep your points balance ticking over."
The three online casinos and two poker rooms are now certified by Online Gambling Insider. This means that players are protected up to a maximum of $1,000 in deposits, should they ever have a problem. "We are confident that we won't ever have to intervene and refund a player, but it is nice for people to know that there is an independent safety net," Ryan concludes.
Online Gambling Insider is an independent portal that certifies Online Casinos. They deliver unique services to online gambling enthusiasts. Click here to read more about the Peak Entertainment Group and the benefits of playing at a certified group like Peak.
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