Score Poker (www.scorepoker.com) is back with a new look, upgraded features and some special treats for Canada's online poker players and fans of The Score-Home for the Hardcore.
Score Media (TSX: SCR) re-launched its very successful play-for-free online poker site using software from Tribeca Tables to provide a new cutting-edge look, feel and playability. Tribeca Tables is one of the leaders in online gaming, providing technologically advanced, safe and secure online poker software for some of the best known online poker rooms in the world, including Victor Chandler, Bowmans, Doyle's Room and Golden Palace.
Among the new features that Score Poker's players will find beyond a new clean look and faster game play are:
<<
- the ability to play against The Score's on-air hosts;
- the integration of The Score's famous ticker into all game screens;
- more tables, more tournaments and more prizes;
- full control over customizing game play to suit personal preferences
for sound, animation and game information;
- enhanced Buddy List to let players track friends and favourite
opponents.
>>
It's free to download Score Poker, and players must be at least 18 years of age to play.
Everyone who downloads Score Poker by July 1 will be eligible to win a seat to a World Poker Tour Boot Camp. The two-day WPT Boot Camp is geared to players from beginner to advanced and features an integrated curriculum that includes live lectures, archived footage from the WPT and interactive game playing. As an added bonus, students will play in a private multi-table tournament to win satellite seats into a WPT Main Event. Prize includes airfare, hotel and spending money. Full contest rules are available on scorepoker.com.
Tremendously popular on television and as a pastime, poker has seen its popularity continue to rise over the last several years, particularly among The Score's viewers.
"When Score Poker was originally launched in March, 2005 it was tremendously successful," says Benjamin Levy, Senior Vice President, Score Media Ventures. "More than 150,000 Canadian poker fans were able to transfer their interest in watching live play on The Score to actually learning and improving their game through scorepoker.com."
"One of our major strengths as an integrated sports content company is our ability to use our multiple touch-points to cross-promote new offerings to our viewers," says Levy. "With the Score brand integrated through TV, HDTV, mobile, satellite radio and the Internet, we are able to reach, and, more importantly, engage a loyal audience who is willing to participate with the Score brand over multiple mediums."
In order to facilitate the re-launch of Score Poker, Score Media recently incorporated SMI International Limited, a wholly-owned subsidiary, in the British Channel Island of Alderney. SMI International will be responsible for the marketing of Score Poker. In addition, SMI International will promote The Score and its brands internationally, through, among other things, licensing arrangements with online entertainment and gaming ventures.
About Score Media
Score Media Inc. (TSX:SCR) is a media company committed to creating consumer value through creative solutions, technology, and innovation in response to sports fans' growing desire for increased participation in their consumption of sports content. Score Media's main asset is The Score Television Network, a national specialty television service providing sports, news, information, highlights and live event programming, available across Canada in more than 5.8 million homes.
For further information: Benjamin Levy, Score Media Inc., (905) 522-3864
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