Leitrim Group Inc. (TSXV:SAV) Savers Plus GTA Inc., a division of Leitrim Group Inc. is leading a consortium (collectively "Savers") that has been engaged, for a minimum 3 year term, as the service provider of loyalty and retention initiatives for LIVE video streaming and interactive Internet gaming and entertainment program being launched later this month by 121 Gaming Inc. ("121") (www.121gaming.com).
Savers and Grand Nevada.com are launching a "Vegas Style" comps program strictly for online gaming. This is the first such program of its kind on the Internet, and Savers has developed the proprietary technology, marketing and product programs for 121. Grand Nevada.com is being launched with a huge media campaign as well. Maxim, Ultimate Magazine and Penthouse magazines are all preparing features on the 121 programs.
Mr. Howard Mann, CEO of 121 Gaming Inc. said, "Savers' programs give Grand Nevada.com a huge competitive advantage over other Internet Gaming programs. With over 50,000 players expected in the first year, Savers' programs will lower the cost of acquisition and increase retention and profits for our properties. "
Savers will be paid a CPA (cost per acquisition) sign up prizing fee of up to $100 US per player and 10% percentage of all net gaming revenues generated from ongoing gaming activities for its services.
Savers will be responsible for the development of player programs, promotions, prizing and retention elements designed to keep customers active at the online casino. Savers will be implementing a series of proprietary programs that will track and measure metrics and develop individual reward programs. Players will not have to accumulate points for the rewards programs.
In addition, the group is developing a number of additional revenue streams including a players club, private members deals, and as the program develops exclusive offerings. The group will share the profit of these programs with 121.
Grand Nevada.com opens it's live beta, free play program on June 16, 2006 to residents of the US, Europe, UK, Asia and Australia. The live, pay to play program is expected to launch on June 26, 2006. Savers will be implementing a significant amount of programming, content development and promotional initiatives to meet the deadline of the launch.
"Savers is excited to be part of this new and innovative gaming platform. The program gives the company the opportunity to showcase its proprietary programs and services," commented David Lucatch, CEO of Leitrim Group Inc.
This program leads the way for Savers to expand its traditional offerings and tap into the growing customer retention market. Savers' expertise in building Brand, Loyalty and Revenues for its clients is one of the primary reasons that 121 chose Savers and its management team for this opportunity.
Unlike conventional computer based online casino games, 121's platform provides players with a live, interactive dealer with video, audio and text chat capabilities and emulates an experience similar to that in a conventional casino. It is generally regarded that "live" play casinos have a larger level of retention and play than computer generated casinos.
121 Gaming will launch their online "live" casino, Grand Nevada.com from Costa Rica, with Black Jack, Baccarat and Roulette, to be followed with "live" poker and several other popular games. With card based games, players will see the cards being dealt by the dealer in the active video window and with Roulette, they will see the active wheel and results. Players will have the opportunity to choose a female dealer that is bikini clad or fully undressed.
In the US, in 2005, according to the American Gambling Association Survey of Casino Entertainment, commercial casinos generated more than $30 Billion in gross revenue, an increase of nearly 5% over 2004. The online gambling market continues to grow internationally with over 78% of online gamblers have reported that they play Black Jack online.
About 121 Gaming Inc.
121 Gaming Inc. are pioneers in the Live Gaming industry, being the first to market with a patent pending interactive Nude/ Bikini gaming platform based on industry leading technology and software. 121's media reach is international; with online products that demonstrate 121's overall commitment to detail.
121 Gaming Inc. is a subsidiary of 121 Venture's Inc., a private media and entertainment company that specializes in the creation and distribution of celebrity driven, erotic content. 121 Ventures Inc. are the creators and producers of Carmen Electra's NWWL (www.nwwl.com ) and other related niche programming syndicated internationally for sale and broadcast.
About Leitrim Group Inc.
Leitrim Group Inc. and its division, Savers Plus develops, manufactures, and markets proprietary programs and services that provide savings and discount opportunities in the business to business and business to consumer sectors. Savers uses a traditional and non traditional approach. Their conventional approach uses the Savers' Custom Coupon Cards and Adkey. Non traditional approaches include internet based initiatives like Yes! CARD Plus and hybrid programs like Affinity Data Group. Savers works with company owned and managed systems with vendors and merchants throughout North America and has developed proprietary technologies for managing these programs and a system of manufacturing these offerings.
Leitrim Group Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: SAV).
About Rosemont Advisory
Rosemont is a Toronto based consulting firm, specializing in assisting public companies in maximizing shareholder value through effective strategic communication programs with selected groups of investment professionals and their clients. Rosemont creates and implements cost-effective comprehensive strategies to maximize its clients' market valuations. The principals of Rosemont Advisory are Frank Chen and David Fletcher. For further information, visit www.rosemontadvisory.com
Rosemont's mandate is to increase investor awareness of Savers Plus International, its business activities, results and its future plans with in the institutional investment community. The agreement with Rosemont and granting of the options are subject to approval.
About AGORACOM Investor Relations Corp.
http://www.agoracom.com http://www.AgoraIR.com
AGORACOM Investor Relations Corp. (AGORACOM) is North America's leading outsourced investor relations firm for small-cap companies. AGORACOM's exclusive IR HUB delivers two-way investor relations and communications that provides 100% transparency, accessibility, equality and near real-time communications for all shareholders and the investment community. The digital delivery of investor relations also provides public companies with savings over traditional services ranging from 50-60%. AGORACOM is the exclusive provider of all content to the AOL Small Cap Centre, as well as, a small-cap content provider to Yahoo Finance Canada and all 4.3 million Blackberry devices around the world. AGORACOM is a private company founded by President George Tsiolis and has specialized in small-cap investor relations since 1997. In addition to the options disclosed as part of the terms of the announced agreement, AGORACOM currently has a direct interest in Savers Plus acquired through a CDN$10,000 investment in the Company.
The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy or accuracy of this release.
This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
%SEDAR: 00015693E
For further information: Corporate Inquiries,David Lucatch CEO, (905) 763-3510, www.saversplus.com; Retail Investor Relations, AGORACOM, SAV@Agoracom.com, www.agoracom.com/IR/saversplus; Institutional Investor Relations, Rosemont Advisory Inc., David Fletcher (416) 594-9361
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