Poker Zone TV Puts the Winner Channel on the Big Screen With Face Up Hold 'Em

8 June 2006

Two Way TV and MiXTV Ltd., a wholly owned subsidiary of Zone4Play, Inc (Zone4Play" or the "Company") (OTCBB: ZFPI.OB), in a deal with Poker Zone Television, are launching Face Up Hold 'Em, a play-along TV poker show, run under The Winner Channel (http://www.winnerchannel.com) betting brand operated by Two Way TV and Zone4Play. The two-hour play-along show will be broadcasted daily on Sky's Poker Zone TV channel.

During the show, a Texas Hold 'Em poker game is played live with every hand revealed to viewers at home. Viewers can play-along by predicting which player will win at the start of every round. At every step of the game viewers get to see the mathematical strength of each players' hand to help make their predictions. The show features live expert commentary from Poker Zone TV's pundits. Interaction is via IVR and home players can bet on the outcome of each game for real money

Jim Sibcy, managing director of Poker Zone TV, commented: "Face Up Hold 'Em adds a new dimension to poker programming - it's educational for players, and it offers everyone at home the chance of playing along for real money. We think this is a great addition to our channel".

Jean de Fougerolles, Two Way TV's chief executive officer, added: "The TV show is a great piece of entertainment for all types of poker players. By showing the strength of each hand as the game is played, even seasoned players will learn a thing or two - for example, it's revealing to see how dramatically the strength of a great opening hand, like a King / Ace can change when another King appears in one or your opponents' pocket cards. You just don't get this in regular poker shows."

Cario, Founder and CEO of MIXTV Ltd., added: "Innovation, usability and entertainment are the essential ingredients of any successful betting TV show. We are confident that our unique poker game will be hugely popular with Poker Zone television viewers. "

Two Way TV and Zone4Play launched their betting brand, The Winner Channel, on the ntl and Telewest broadband cable platforms last year and also offer as part of The Winner Channel complete gaming network, betting products on mobile phones and the internet. This new deal follows last week's news that Endemol UK granted the rights to create and run a betting format on The Winner Channel based on Channel 4's game show Deal or No Deal. In May The Winner Channel announced an exclusive partnership with Teletext. Other affiliates of The Winner Channel include Flextech TV, Channel 4 and Mad4Games.

Contacts:

Anna Landon

PR manager

Two Way TV

+44(0)7958-537-857

anna@twowaytv.com

Caroline Cohen

Zone4Play and MiXTV Press Officer

+972-3-575-5778

caroline_c@koteret.com

Dan Geneen

PokerZone TV press officer

+44(0)20-7828-0080

dan.geneen@sbi.co.uk

About Two Way TV

Two Way TV (http://www.twowaytv.com) offers broadcasters, programme-makers and DTV networks the widest range of interactive TV and mobile to TV products and services available in the world. From award-winning creative and pre-production services through to interactive software solutions, Two Way TV's clients and partners include the biggest interactive broadcasters today.

Successes include designing and building many of ITV's flagship services including; Pop Idol, the Premiership and Champions League Football. More recently, Two Way TV helped ITV go interactive on cable TV for the first time with X Factor and This Morning and is a major games supplier on ITV Play. It has built cross platform services for the BBC including their interactive news services and a number of CBBC games. Other major shows have included, Test the Nation for the BBC, Big Brother for Channel 4, Sky Sports' Beat The Pundits and numerous formats for Flextech Television, Cartoon Network, Endemol and others.

Two Way TV's widely-deployed Ark(TM) system and Simcast(TM) platform enables viewers to join in live with their favourite programmes by red button or by phone. They can answer questions, cast votes or predict what's about to happen onscreen. In the UK, Two Way TV's platforms have been licensed to the BBC, Sky Sports, Channel 4, Flextech, Turner, Discovery, MTV, Ascent Media, NTL, Telewest Broadband and many others.

Two Way TV also has its own games channel carrying its own games and branded games from major names like the Lover's Guide. It also runs, in association with Zone4Play, the Winner Channel and the Roulette Channel - UK Cable's only fixed odds soft gaming service. Two Way TV's games are distributed by broadcasters and networks worldwide and are now available in over 11 million homes.

About PokerZoneTV:

PokerZone TV - SKY CHANNEL 843, (http://www.pokerzone.tv) offers a well-informed and highly charged alternative to all existing entertainment channels on the SKY platform.

PokerZone has a range of dedicated poker shows available to their ever-increasing audience which includes:

- Exclusive poker tournaments such as Poker Bowl and Monte Carlo Millions.

- Brand new and exclusive documentaries exploring the world of poker

- Live tournament action and interactive gaming.

About Zone4Play:

Zone 4 Play, Inc. ("Zone4Play" or the "Company") (OTCBB: ZFPI), a leading developer of interactive software and technology for the betting and gaming industry, delivers cross-platform solutions that are built for mass participation gaming. Zone 4 Play is a software and technology provider to UK bookmakers, online gaming operators, betting exchanges and to US cable, satellite and hospitality service providers - delivering online solutions, mobile solutions, interactive TV solutions and participation SMS-TV solutions. Zone4Play works with industry giants such as British Telecom, Coral Eurobet, Betfair, Cablevision and Lodgenet. For more information visit http://www.Zone4Play.com, which content is not part of this press release.

About MiXTV:

MiXTV Ltd., a fully owned subsidiary of Zone4Play Inc., brings the success of telephony interactive voice response, mobile messaging and the wide spread virtual betting arena to the TV space. MiXTV provides an end-to-end service solution to deliver Mass Multi-Player Participation-TV Fixed-Odds Gaming to all analog, digital, terrestrial, cable and DBS based networks without the need of neither a set-top box nor a return path. Mass audiences can easily interact and play-along with the TV betting show through their phones, using SMS, WAP, IVR and J2ME Mobile applications while each player can see their response graphically animated in real-time on TV. http://www.mixtv.tv

Safe Harbor

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we are confident that our unique poker game will be hugely popular with Poker Zone television viewers, we are using a forward looking statement. These forward-looking statements are based on the current expectations of the management of Zone4Play only, and are subject to a number of factors and uncertainties that could cause actual results, performance or achievements of Zone4Play, including revenues, income and expenses, to differ materially from those described in or implied by these forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; decline in demand for Zone4Play's products; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, strength and growth of the gaming industry, gaming regulatory environment, and other factors over which Zone4Play may have little or no control. Zone4Play undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Zone4Play, reference is made to Zone4Play's reports filed from time to time with the Securities and Exchange Commission.

prnewswire

All trademarks and copyrighted information contained herein are the property of their respective owners.

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Poker Zone TV Puts the Winner Channel on the Big Screen With Face Up Hold 'Em

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