Paltronics Inc., a world-leading manufacturer of casino gaming system solutions and display technology, today announced that Red Rock Casino, Resort and Spa, has become the first gaming establishment to take full advantage of its wide-area media network technology by connecting nine Station Casinos' properties. In a separate move, Red Rock Casino, Resort and Spa, which opened in Las Vegas April 18, 2006, has installed a Paltronics One Link slot system to manage 750 progressive games on its casino floor.
The Paltronics One Link wide-area media network is a comprehensive end-to-end narrowcast system that connects all media to deliver gaming excitement and custom messaging. It is being used to support a wide range of marketing objectives at the nine Stations' properties, such as advertising Jumbo Jackpot(TM) winners and game play, in-house club booth promotions, and cross advertising jackpot hits at a particular property.
Centrally managed from Red Rock Casino, Resort and Spa, Paltronics' One Link wide-area media network connects the Boulder Station, Fiesta Henderson, Fiesta Rancho, Green Valley Ranch, Palace Station, Santa Fe Station, Sunset Station and Texas Station casinos, simplifying operations with state-of-the-art technology.
Paltronics' One Link slot systems are a flexible and cost-efficient way to manage the casino floor. They provide a way to promote, manage, and centralize control over all games, allowing quick and easy controller updates for each bank of progressive machines.
"Paltronics' One Link wide-area media network allows us to manage a full range of media content at multiple properties, run highly visible promotions and manage frequent customization," said David Frankhouser, director of Slots at Red Rock Casino, Resort and Spa. "In addition, Paltronics' One Link slot system lets us operate an unlimited number of progressive machines from a central system away from the slot floor."
"Wide-area media networks have the power to redefine the casino gaming industry's expectations of excellence for media management, administration and deployment," said Angelo Palmisano, president and chief executive officer of Paltronics, Inc. "Our innovative One Link system solutions deliver advanced technology that provides economic and administrative efficiencies and will play an important role in evolving the casino gaming industry," he added.
About Station Casinos Inc.
Since 1976, Station Casinos, Inc. has been the leading provider of gaming and entertainment to the residents of Las Vegas, Nevada. Station's 15 properties are regional entertainment destinations and include various amenities, including numerous restaurants, entertainment venues, movie theaters, bowling and convention/banquet space, as well as traditional casino gaming offerings such as video poker, slot machines, table games, bingo and race and sports wagering.
Paltronics
Founded in 1992, Paltronics' revolutionary gaming technology creates efficiencies and drives excitement on the casino floor. First to market with premium-quality LED screens, bonusing technology, progressive and table systems, Paltronics has developed the only system that manages slots, tables and media in one elegant solution. A well-established international company with offices and affiliates in Las Vegas, Reno, Chicago, Atlantic City, Johannesburg, Sydney and London, Paltronics has built an impressive blue chip customer base and a reputation for technical excellence and innovation.
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