Reader's Digest Music and Engelbert Humperdinck have announced a multi-level partnership that names Reader's Digest Music as the official presenting sponsor of the artist's 2006 U.S. tour, beginning on April 27 in Las Vegas. The Reader's Digest Music Tour sponsorship includes marketing extensions through December 2006 and marks the first time the music division of The Reader's Digest Association, Inc. has partnered with a musician on a tour.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060425/NYTU214 )
In conjunction with the tour sponsorship, Reader's Digest Music will produce Engelbert Humperdinck's first-ever career-spanning retrospective box set, to be released on May 11, incorporating all of the artist's greatest hits along with his great romantic standards including "Release Me," "Quando, Quando, Quando" and "A Man Without Love."
Additional partnership initiatives include Reader's Digest Music hospitality areas in select tour cities, ticket giveaways, consumer website and Internet promotions, in-venue signage and on-site marketing opportunities at the venues.
Len Handler, Reader's Digest Music's Director of Product Development, said, "We are thrilled to be Engelbert Humperdinck's 2006 tour sponsor. Engelbert's fans are legendary, and he is one of our customers' favorite artists. The Reader's Digest Music brand is synonymous with the world's greatest artists and music, and we are proud to be able to offer Engelbert's first-ever boxed set. We are committed to deeper involvement with our artists and customers, and working closely with Engelbert on the tour gives us a great chance to achieve that goal."
One of the world's most enduring musical artists, Engelbert Humperdinck has generated sales of more than 130 million records -- his honors include 64 Gold albums, 24 Platinum albums, four Grammy Awards, a Golden Globe and a Star on the Hollywood Walk of Fame -- in a career spanning four decades and counting. He has performed for British Royalty, U.S. Presidents and heads of state worldwide.
His classic hit, "Release Me," recently enjoyed new life in the Top Ten in the Billboard Dance charts after being covered by The Humps as part of a hit dance / remix set. A platinum-selling theme song for a Beavis and Butthead movie endeared him to millions of new fans and showcased his famous sense of humor.
For more information about the "Engelbert Humperdinck U.S. Tour Presented by Reader's Digest Music" please visit http://www.engelbert.com.
Reader's Digest Music released its first multi-album record set in 1959, which pioneered the concept of the "boxed set" and launched a direct-marketing music sales phenomenon yet to be matched by any other label. Today, a half-billion albums later, Reader's Digest Music has released more than 4,500 music sets, and has sold more than 225 million box sets in 33 countries.
Reader's Digest Music is a division of The Reader's Digest Association, Inc. (NYSE: RDA), a global publisher and direct marketer of products that inform, entertain and inspire people of all ages and cultures around the world. The company had consolidated revenues for the fiscal year ended June 30, 2005, of $2.4 billion. Global headquarters are located at Pleasantville, New York. For more information, please visit http://www.rd.com.
ENGELBERT HUMPERDINCK
2006 U.S. TOUR DATES
04/27/06 LAS VEGAS, NV Orleans Hotel & Casino
04/28/06 LAS VEGAS, NV Orleans Hotel & Casino
04/29/06 LAS VEGAS, NV Orleans Hotel & Casino
04/30/06 LAS VEGAS, NV Orleans Hotel & Casino
05/12/06 ATLANTIC CITY, NJ Tropicana Casino and Resort
05/13/06 ATLANTIC CITY, NJ Tropicana Casino and Resort
05/14/06 ATLANTIC CITY, NJ Tropicana Casino and Resort
07/20/06 LAS VEGAS, NV Orleans Hotel & Casino
07/21/06 LAS VEGAS, NV Orleans Hotel & Casino
07/22/06 LAS VEGAS, NV Orleans Hotel & Casino
07/23/06 LAS VEGAS, NV Orleans Hotel & Casino
07/27/06 JACKSON, CA Jackson Rancheria Casino & Hotel
07/29/06 ALBUQUERQUE, NM Route 66 Theatre
08/04/06 LAKE CHARLES, LA L'Auberge du Lac Hotel & Casino
08/05/06 LAKE CHARLES, LA L'Auberge du Lac Hotel & Casino
08/10/06 HIGHLAND, CA San Manuel Indian Bingo & Casino
09/17/06 UNIVERSAL CITY, CA Gibson Amphitheatre
09/21/06 LAS VEGAS, NV Orleans Hotel & Casino
09/22/06 LAS VEGAS, NV Orleans Hotel & Casino
09/23/06 LAS VEGAS, NV Orleans Hotel & Casino
09/24/06 LAS VEGAS, NV Orleans Hotel & Casino
09/27/06 PALA, CA
09/29/06 CHEYENNE, WY Cheyenne Civic Center
09/30/06 DENVER, CO Paramount Theater
10/06/06 VERONA, NY Turning Stone Resort & Casino
10/07/06 WILKES-BARRE, PA FM Kirby Center for Performing Arts
10/10/06 LANCASTER, PA American Music Theatre
10/11/06 PURCHASE, NY Performing Arts Center at SUNY Purchase
10/13/06 ROBINSONVILLE, MS Gold Strike Resort & Casino
10/19/06 RAMA, ONTARIO Casino Rama
10/20/06 RAMA, ONTARIO Casino Rama
11/02/06 LAS VEGAS, NV Orleans Hotel & Casino
11/03/06 LAS VEGAS, NV Orleans Hotel & Casino
11/04/06 LAS VEGAS, NV Orleans Hotel & Casino
11/05/06 LAS VEGAS, NV Orleans Hotel & Casino
11/10/06 ATLANTIC CITY, NJ Tropicana Casino and Resort
11/11/06 ATLANTIC CITY, NJ Tropicana Casino and Resort
11/12/06 ATLANTIC CITY, NJ Tropicana Casino and Resort
Product information: http://www.rdmusic.com
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