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PokerStars.com and Aston Martin Racing Are Driven to Win

17 March 2006

PokerStars.com, the world's largest poker tournament website, and Aston Martin Racing, have today jointly announced the formation of an Official Partnership.


On Saturday, March 18, both of the team's Aston Martin DBR9 racing cars will carry a special PokerStars.com livery when they start the 54th annual Sebring endurance race, the first competition of the 2006 American Le Mans Series. The world-renowned motor race, to be held at the Sebring International Raceway in Florida, will last an exhilarating 12 hours.


"We are delighted to be working with PokerStars.com," said James Turner, Commercial Director of Aston Martin Racing. "The Sebring race marks the start of an exciting relationship between our two organizations and one which has a great deal of potential for growth. Like Aston Martin Racing, PokerStars is a strong, innovative brand with a worldwide presence and there look to be many opportunities for us to work together in the future."


Founded in 2001, PokerStars is the industry leader in online poker, with almost five million registered players worldwide. Like Aston Martin Racing, PokerStars is based in the United Kingdom.


Dan Goldman, PokerStars Vice President of Marketing, said, "Aston Martin Racing is a company with instant name recognition and worldwide appeal. PokerStars' association with Aston Martin Racing marks a bold new direction for our company as we strive for ways to combine the excitement and popularity of poker with high-performance motor racing led by the world's most exclusive sports car company."


For more information about Aston Martin Racing, please visit:


http://www.astonmartinracing.com


For more information about PokerStars.com, please visit:


http://www.pokerstars.com


About PokerStars


PokerStars (http://www.pokerstars.com) is the world's most innovative online poker site. PokerStars was the first site to introduce features that became industry standard such as sophisticated multi-table tournaments, integrated game statistics, players' notes, personalized images, time bank for tournaments and big bet ring games, satellite tournaments, multi-table sit and go tournaments, and much more.


To date, PokerStars has dealt over five billion hands and run more than 20 million poker tournaments, awarding well over $4 billion in prize money. PokerStars is one of the world's largest poker rooms, with nearly 5 million registered player accounts. PokerStars' support team is truly unique, as help and assistance is available around the clock from people who know and understand the game of poker and the importance of impeccable customer service.


The PokerStars.com site is also one of the most secure. PokerStars uses industry-leading security software to ensure the integrity of the system, including encryption, card shuffle randomness and preventative measures against cheating and collusion. Money covering player's balances is held in segregated accounts managed by the Royal Bank of Scotland, ensuring that PokerStars can fulfill its obligations to players at all times.


In February 2006, PokerStars.com became the first poker website ever to reach the 100,000 simultaneous player mark. That watershed achievement marked the largest poker event in history. To celebrate the event, PokerStars announced the only $1 million weekly guaranteed tournament prize pool in the world.


PokerStars is an official member of the World Poker Tour, and the title sponsor of the European Poker Tour (EPT) and the PokerStars Caribbean Adventure. During the last three years, PokerStars.com sent more players to the World Series of Poker than any other source or website. A whopping 1,116 entrants (19% of the field) qualified to play this year via PokerStars satellites. PokerStars is the site where the 2003 and 2004 World Series of Poker champions won entries into the World Series of Poker. The reigning world poker champion Joe Hachem, has also been an active player at PokerStars since 2001. He joined Moneymaker and Raymer as official representatives of PokerStars.com, thus fortifying the company trademark, "Where Poker Players Become World Champions."

prnewswire
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